Viva Magenta, darling, is the hue to watch for 2023! This gorgeous blend of crimson and magenta has been crowned the Pantone Color of the Year, and we just know it's going to be all over the fashion world in the coming months.

This lush shade is perfect for the Indian wedding scene, offering brides and grooms a fresh take on tradition. Pantone describes it as a joyful and optimistic hue, making it the ideal choice for your big day celebrations.

Designer Rahul Khanna of Rohit Gandhi + Rahul Khanna predicts that Viva Magenta will be a key color for the upcoming wedding season. They recently showcased the shade in their couture week collection and believe it's going to be in style for the next few seasons. The designer notes that the color complements Indian skin tones beautifully and adds that every wedding wardrobe should have at least one piece in this shade.

Fashion designer Abhinav Mishra agrees that Viva Magenta is a fabulous choice for 2023, merging the richness of traditional materials with the open horizons of the digital world. He suggests that it's the perfect choice for brides who want something unique and contemporary yet culturally-relevant.

Arpita Mehta, known for her modern-yet-traditional bridal wear, also notes that Viva Magenta complements the Indian skin tone perfectly. For sangeet, she recommends tone-on-tone embroidery with a touch of threadwork and cutdana for shine. For the wedding day, she suggests accentuating the color with beige-gold embroidery for a rich and opulent look.

Couturier Varun Bahl, who blends classic Indian aesthetics with modern sensibilities, notes that the magenta color has been a part of Indian styling for a long time. He suggests color combinations for brides who want to avoid a monotone look, such as a minimalist combination of Viva Magenta and white.

In conclusion, Viva Magenta is the must-have shade for 2023 and is the perfect choice for your wedding wardrobe. So, be ahead of the curve and embrace this beautiful hue on your big day!